KDP Business Journey

Day 20 – Everyone Wants To Sell You A Course

  • Date: January 20, 2024
  • Time to read: 2 min.

Day 20 of the 2024 Yearbook! The online space is flooded with courses, each promising to be the key to success!

Let’s dive into the world of courses. As you navigate the digital realm, you’ll encounter countless offerings, each presented by individuals claiming to have found the secret to online prosperity. It seems like everyone who’s made a dime online now wants to sell you a course.

A prevailing concern is that many of these course creators might not actually derive their income from the practices they preach but rather from the sale of these courses.

Take, for example:

  • Niche website owners who sell courses on building and selling websites or creating membership sites for sharing tips and tricks on website growth. In some cases, they make more money from selling the course than from the actual website they claim to have made profits from.
  • YouTube channel owners who transition to selling courses and coaching for hefty amounts, relying on this as their primary income stream rather than their purportedly successful YouTube channels. In truth, their claimed income from different YouTube channels they own may be less substantial.

Regrettably, a significant portion of the courses available—roughly 90%—may be regarded as pure hype. While some genuinely beneficial courses exist, it’s crucial to recognize that individuals are selling these courses primarily to make money. Whether the course material is outdated or fails to deliver results, that concern is often secondary for those in the business of selling them.

This phenomenon extends to niche website owners shifting away from websites to focus on selling courses, membership programs, and more. Many had previously endorsed services related to SEO and backlinks, only to witness their websites struggle with algorithm updates. 

Consequently, what they once championed as essential turned out to be a questionable investment of time and money. Yet, they persistently pushed these services with affiliate links, touting the remarkable results they claimed to achieve.

In essence, many individuals in the online space are more focused on making money from selling courses and affiliate products than on building a robust and authentic online business. It’s crucial to approach these offerings with a discerning eye, considering the motivations behind the sales pitch and seeking genuine value in the content.

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