Welcome to Day 15 of the 2024 Yearbook!
Today, let’s shed some light on the prevalent issue of ‘fake lives’ on social media. Brace yourself; it’s a topic that needs addressing, especially in the realm of online business.
You’ve probably scrolled through countless posts featuring people living seemingly incredible lives, doing whatever they want and jet-setting around the globe. Well, here’s the truth – around 99% of it is meticulously staged. The guys cruising in fancy cars and residing in luxurious homes? Rented for the day. The ladies flaunting top-notch clothes, bags, and shoes? Also rented for the day!
It’s a surprisingly simple process. Rent what you need for a day or two, create heaps of content – photos, videos, the whole shebang – and voilà! You’ve got months’ worth of material to share online, whether it’s to build a following or promote a questionable course. Here’s the kicker – many of these individuals aren’t in it for the long haul. They burst onto the scene, saturate your feed for a few months, then gradually fade away, resurfacing sporadically to post about their supposedly amazing life or endorse some product. The cycle repeats as the next one takes their place.
Social media is flooded with YouTube success stories. They start by flaunting their monthly earnings, usually around $10k. After a while, they ‘relocate’ to Dubai and dive into selling courses. Fast forward 6-8 months, the content dwindles, the income boasts disappear, and they sporadically post, promoting their YouTube course. They share occasional stories of themselves on planes, at airports, or on beaches to keep the page alive. But the reality? They might be making next to nothing on YouTube, relying heavily on selling courses or affiliate products to compensate. Shockingly, some don’t even earn money from YouTube; it all comes from selling YouTube courses!
The takeaway? When it comes to social media, it’s crucial to remember that people showcase only the highlight reel. They’re selling you a dream, projecting an image of happiness and an ideal life. But in reality, life is never that perfect for anyone. We only see what the other person wants us to see!